At cStreet Campaigns, every new project starts with a mandatory Discovery Call after the project kicks off.  In this session, we clarify the project’s high-level goals and examine how the organization currently engages—or hopes to engage—its supporters. These insights drive our overall Project Strategy and shape all subsequent web design decisions.

Lately, we’ve been emphasizing greater transparency between organizations and their supporters. One way to achieve this is by embedding the organization’s “ladder of engagement” directly into its online properties, making it clear how supporters can deepen their involvement.

The Bully Project Badge Page

Providing supporters with a clearly defined “ladder of engagement” not only improves transparency but also drives deeper involvement. You can implement this in various ways, from gamifying smaller tasks—where completing simple actions unlocks new activities—to creating a dedicated page that shows users exactly how to move up each rung.